[20] Goya also operates a manufacturing facility in San Cristbal, Dominican Republic, and a distribution center in Bayamn, Puerto Rico. His billionaire family still fully controls the business, and 15 family members work at the 3,500-employee company today. It's also important to note that the company is still fully owned and managed by the Unanue family, although in 2019, there was some indicationthat a sale might be afoot. You may opt-out by. In terms of chocolate, no one comes close to Goya. The historical roots of this profitable agricultural crop can be traced all the way back to George Begley Jr., a local farmer who started planting rice in 1910. Brown rice is de-hulled because removing its outer shell does not remove the germ and bran layers. 2023 Haven Hill Cuisine. Maybe this was a conscious decision you're a brand loyalist who loves the Goya products or maybe you bought the beans or rice (or any number of other foods) because it was a good deal. 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According to a White House press release, Goya Foods committed resources to promote the USDA's MyPlate (MiPlato, in Spanish) to help families make healthier, balanced choices about food using pamphlets, brochures, cookbooks, and even coupons. For this reason, Trump's approval from the Hispanic community has hovered around only 25 percent in recent polls. A simple and crowd-pleasing meal that combines shrimp stir-fry with a fluffy bed of brown rice and served with vegetables is a simple recipe to prepare. GOYAL Brown Rice with Kidney Beans contains 100% whole grains, which is chewy and nutty in flavor. [11] Joseph A. Unanue was ousted from his position as Goya chairman and CEO in 2004, amid an feud in the Unanue family about the direction of the company. USD $33.82 10.6 /oz. And really, Goya Foods could be used as a stellar example of private companies taking personal responsibility for the world's environmental problems. Goya offers an amazing variety -- white, brown, organic, and specialty varieties -- for all your cooking needs. Many different types of basmati rice are available, including those used in Indian and Mediterranean cuisines. Furthermore, this vegetarian and vegan alternative is gluten free and vegan friendly. As such, the Goya Foods product line and distribution only continued to grow. Shop products with sustainability certifications, as part of our commitment to help preserve the natural world. Goya offers an amazing variety -- white, brown, organic, and specialty varieties -- for all your cooking needs. Rice grows best in a land that can hold water well. Goya recognizes the important role businesses play in leading the way for environmental change, and is the largest user of solar energy among Hispanic owned food and beverage companies, ranking as one of the top corporate solar users in the U.S. food and beverage industry. When uncooked organic brown rice is not available in traditional brown or white rice cans, brown or white rice cans can be used. Louisiana is America's third-largest rice producing state. That many veggies, beans, and more from the company can go a long, long way. www.goya.com. 10 Calories And Counting: A Look At How Many Calories Are In Red Gold Ketchup! Goya enjoys a 25% market share among authentic Hispanic food brands (the category excludes fakers like Taco Bell), according to Neilsen. Here's what you really need to know about Goya Foods. In addition to educational resources, you can also find the MiPlato icon on many Goya Foods products, as well as on recipes found on the brand's social media pages. Ocasio-Cortez stated, "Oh look, it's the sound of me Googling 'how to make your own Adobo. Goya Foods, Inc. is an American producer of a brand of foods sold in the United States and many Spanish-speaking countries. In total, the company now boasts 26 facilities throughout the United States, Puerto Rico, Dominican Republic and Spain, and employs over 4,000 worldwide. Instacart connects you to a personal shopper in your area who will meet you at your location to shop and deliver your order. This targeted, local marketing provided steady and consistent growth, allowing the company to expand throughout the Eastern United States by the 1980s. Rice production in Arkansas was the highest in the United States in 2015. Instead, rice grows on top of the crop and hangs over the water, not in it. [33] The majority of the company's board favored removing Unanue from his position, but the family-owned business regulations did not allow for that. As a result, GoYAs majority Hispanic shareholders include over 60% Hispanic individuals and families. Additionally, most of the rice Texas grows is in Matagorda, Wharton, and Colorado Counties. Brown rice cooked on the stovetop should be done at a 2-to-1 ratio of water and rice; for example, 1 cup of rice should be made with 2 cups of liquid. Here's a list based on the order of the quantity they produce from highest to lowest: Arkansas California Louisiana Missouri There are more than 40,000 different varieties of rice. . Founded in 1936 by Don Prudencio Unanue and his wife Carolina, both from Spain, the Goya story is as much about the importance of family as it is about achieving the American dream. As of 2020, India has exported 19,000 tonnes of rice, which is equivalent to 39.32% of the total exported rice in the world. Goya Foods, Inc. is an American producer of a brand of foods sold in the United States and many Spanish-speaking countries. Annual American rice production is estimated to total approximately 8.3 million metric tonnes. However, these places produce different kinds of Jasmine rice. Goya brown rice is a nutritious and flavorful whole grain. Located in the south-central portion of the continental U.S. the state of Arkansas is the nation's leading rice producer. Allow the cooling to cool for 5 minutes before using. After World War II brought waves of Puerto Rican immigrants to New York, he added yucca, plantains and pigeon peas to his product line. That seems a bit of a stretch. Brown rice, which is a healthy, fiber-rich alternative to white rice, can be found in supermarkets. Brown rice has a nutty flavor and a chewy texture, making it a great addition to any meal. Non-GMO | Green Split Peas | 3 lbs | Palouse Brand | USA Grown. To grow rice, you must apply the highest level of fertilizer. When you find an out-of-stock item, your shopper will respond to your replacement preferences. [10] Joseph Unanue retained a significant stake in the company, and retained a seat on its board; he died in 2013. Then, when Cubans and Dominicans immigrated in the 1950s and 1960s, the company also added black beans, guava paste, and coconut. Furthermore, the type of rice that grows in Australia is mostly medium-grain rice, and the other rice variants are exported from other countries. From 2014 - 2016, Goya opened five new state-of-the-art manufacturing and distribution centers in Texas, California, Georgia and New Jersey to meet consumer demands for Goya products. In 2017-2018, the company launched the Can Do campaign to benefit Feeding America and donated over 1.5 million pounds of food to families in need across the country. Exploring The Different Types Of Ketchup And Their Ingredients, Gluten-Free Ketchup: All You Need To Know To Enjoy This Beloved Condiment Safely. GOYA CANILLA Extra Long Grain Rice is GOYA's most popular rice, grown in the United States. 5 lb. The Best Temperature For Removing Ketchup Stains: How To Pre-Treat And Get The Best Results. Goya Foods remains firm in its goal of being the brand of choice for authentic Latin cuisine while retaining its family-oriented approach to its consumers and its roots in the culinary traditions of Hispanic communities throughout the world. This rice contains no fat and contains a lot of fresh vegetables, making it more flavorful and grease-free. The rice is harvested in the autumn and is then milled and packaged for sale. Uncovering The Truth: Is Big Y Ketchup Really Made By Del Monte? There are many facets to Goya's environmentally-friendly building designsall of them equally important to the outcome but a few of the highlights include: The point to all of this is, Goya Food is being proactive in considering the environment as it expands its operations. Whole foods that do not contain any additives are generally of high quality. Brown rice can be cooked in the same way as white rice, but it will take slightly longer to cook and will have a chewier texture. American producer of foods sold in the US and many Hispanic countries, "Goya opens new headquarters built with help of New Jersey tax break", "Family-run Latin food giant Goya weighs possible $3 billion sale", "Advertising, Marketing, and Commercial Imagery Collections", "How Goya Became One Of America's Fastest-Growing Food Companies", "Goya brand has been woven into the city's Latino DNA", Joseph A. Unanue, Former Chief Executive of Goya Foods, Dies at 88, A Family Fights Over the Future Of Goya Foods, Joseph F. Unanue, 41, Executive Vice President at Goya Foods, Joseph Unanue Took Hispanic Food to the Masses at Goya Foods, NJ Senate candidate Andy Unanue fell from grace at family's company, Family-run Latin food giant Goya weighs possible $3 billion sale, Report: Goya Foods rejects sale to retain family leadership, "CEO Profile: At Goya, it's all in la familia", "A 'great Goya day' at opening of new HQ in Jersey City", "GOYA Foods donates 1 million pounds of food to those impacted by Hurricane Maria", "In heated political moment, Goya latest company to get stung", "Remarks by the First Lady at Goya Foods "MiPlato" Announcement -- Tampa, FL", "Goya Foods CEO won't apologize in face of boycott, backlash for pro-Trump remarks: 'Suppression of speech', "Goya boycott, say Latinos, is about Trump's 'hate,' not politics", "Goya Foods Boycott Takes Off After Its President Praises Trump", "Calls To Boycott Goya Foods After CEO Praises President Trump", "N.J.'s Goya Foods facing boycott after CEO says U.S. is 'blessed' to have Trump", "Goya CEO tells Fox he won't apologize after his praise for Trump sparks boycott", "How Buying Beans Became a Political Statement", "Virginia man raises $77K to donate Goya products to food pantries: 'Say no to cancel culture', "Goya CEO says AOC was named 'employee of the month' after her boycott call led to sales spike", "Goya board silences its CEO after he tells Fox News the election was rigged", "Goya Foods CEO falsely says election was illegitimate, Trump is 'the real, the legitimate, and the still actual president', "Meet Gateway Arts District Artists Becky Borlan, Nehemiah Dixon III & Ric Garcia | East City Art", "2020 Regional Juried Exhibition Hill Center DC", "Sculpture made out of Goya cans unveiled at PAMM", "Local Artist Creates Sculpture Made Entirely of Cans of Frijoles", "Goya Foods se asocia con el renombrado artista Alexander Mijares para crear una "Escultura de Latas" Goya nica en el Museo PAMM", https://en.wikipedia.org/w/index.php?title=Goya_Foods&oldid=1137715618, Food and drink companies based in New Jersey, Companies based in Jersey City, New Jersey, Hispanic and Latino American culture in New York City, Hispanic and Latino American culture in New Jersey, Spanish-American culture in New York City, Food and drink companies established in 1936, Privately held companies based in New Jersey, Articles containing Spanish-language text, Articles with unsourced statements from August 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 6 February 2023, at 02:25. Other countries that produce black rice are Thailand, Bangladesh, Vietnam, and Indonesia. Exploring The Amounts Of Ketchup In Fast Food Squeeze Packs, Why Eating Hot Dogs With Ketchup Is Illegal In Some Places, Is Ketchup Gluten-Free? And as more Latinos continued to immigrate to the United States from Mexico and Central America, there was a greater population (of Latinos and non-Latinos alike) interested in consuming Hispanic cuisine. People from all over the world, including Indonesia and the Philippines, have grown up eating and enjoying their chocolate. Wild rice grows in waterways and marshlands in southern Canada, specifically in Manitoba and along the way to the Atlantic Ocean. #BuyGoya." Generally, the longer the warmer seasons last, the better the environment the rice will have. The EWG Food Scores are calculated using a weighted scale to assess nutrition, ingredient, and processing concerns. You can serve it warm or cold. This recipe can be made by vegans or omnivores at home. In 1936, Don Prudencio Unanue and his wife Carolina, immigrants who first migrated to Puerto Rico from Spain, started Goya in a small storefront on Duane Street in Lower Manhattan. He figured that naming his company "Goya" would be easier for people to pronounce than if he were to use his own last name. We have the option of providing a contactless delivery option with the Leave at my door option. Yet it wasn't until 2005 that Bob Unanue and his brother Peter, the vice president of the company, hired Grey Group's Wing agency in New York City to explicitly reach out to non-Latinos. "Then what happened in the U.S. was American consumers started wanting to eat slightly more traditional Hispanic foods.". After boiling for 1 minute, cover tightly with the rice, and then simmering for 15 minutes. Contains: Does Not Contain Any of the 8 Major Allergens. The premier source for authentic Latino cuisine, Goya Foods is the largest, Hispanic-owned food company in the United States. This meeting started an ongoing relationship between Goya Foods and the Obama Administration. Hashtags #boycottgoya and #goyaway started trending almost immediately on Twitter, and other politicians, like Democrat U.S. Representative Alexandria Ocasio-Cortez, took to their own social pages tocommit to the boycott. Based on what customers bought . As such, Britain buys their rice from neighboring European countries, but most of its supplies are shipped from Asia. This type of rice is packed with vitamins and minerals, and it is a good source of fiber. It pairs well with a wide range of dishes like meat, fish and chicken. As a result of rinsing or washing rice, the grains become more distinct during cooking. About Us; Service; Brown rice is grown primarily in India, Thailand, and Bangladesh. They focused on selling to local, Hispanic families, and gradually started distributing their products to bodegas in the area. Since 1936, Goya Foods has been the leading distributor of authentic Latino cuisine products in North America, offering a diverse selection of foods from the Caribbean, Mexico, Spain, Central America, and South America. By the early 1980s "Goya was just sitting pretty as the Hispanic market started growing," says John Stanton, a professor of food marketing at St. Joseph's University in Philadelphia. Please find enclosed the following: Thank you for reading! After nearing the $1 billion sales mark in 2010, Goya's revenues hit $1.3 billion in 2012, sources say, making it one of the fastest-growing food companies in the U.S. "We like to say we don't market to Latinos, we market as Latinos," says Unanue, who acknowledges the success but won't discuss the numbers. "[24], Unanue's comments prompted a call for a public boycott on social media, which was supported by various Latino public figures, including Alexandria Ocasio-Cortez, Julian Castro and Lin-Manuel Miranda. The result? This story appears in the May 26, 2013 issue of Forbes. According to the association, the contest was most likely held on Tuesday through Thursday. It's a title they still hold today, as their numbers continue to grow right along with their product line. The result? Rating 4 out of 5. In a saucepan, bring water, salt and oil to a boil. Brown rice is grown in the regions saline areas. More meal inspiration for organic brown and white rice can be found in our recipe section. President Trump doesn't exactly have a strong history of supporting the Hispanic community, and he often disparages Latinos and Latin culture. The history and story of Goya are as much about the importance of family and values as it is about achieving the American dream and helping to cultivate the Latin culture in the United States. Manufacturer : GOYA FOODS INC. ASIN : B00KO3RZA6. While brown rice mainly grows in saline areas, brown rice can naturally adapt to different climates and soil varieties. A lot of Asian countries have the ideal terroir for growing rice. Most of the rice crop produced in the state of Mississippi is grown the northwestern portions of the state. But there's one thing about the lobby that stands out:A poster of Eva Longoria hangs there, for everyone to see. Heinz Ketchup: A Peanut-Free Condiment For Those With Peanut Allergies, The End Of An Era: Exploring The Reasons Behind McDonalds And Heinzs Splitting Up After 40 Years, A Classic Condiment For Generations: Primo Ketchup. The timing was also perfect according to a CNBC article, ethnic food sales have been growing substantially thanks to more explorative millennials, with products like ethnic sauces and seasonings (hello, adobo!) Founded in 1936 by Spanish immigrants, Goya Foods, Inc. is the largest Hispanic-owned food company in the United States and the premier source for authentic Latin cuisine. Extra fancy. Through impeccable marketing strategies, tactics and insightful research, Goya has positioned its diverse product lines as a reputable brand among both the Hispanic market and mainstream consumers, generating $1.5 billion in annual sales. It has facilities in the United States (including Puerto Rico), the Dominican Republic and Spain. However, a local horticulturist did succeed in growing rice in La Platta County in 2013. The commercial rice industry is thought to have been started by a local cotton farmer named Rex L. Kimbriel who began producing rice in the 1940s. In China, black rice grows specifically in Zhezhiang, and in India, black rice grows in Jharkhand and Odisha, West Bengal. In place of a marsh, you can plant rice in an aquarium and use grow lights to provide sufficient light and head to the crop. GOYA Blackeye Peas 16 Oz. Some of these countries are Vietnam, Pakistan, Spain, Italy, and Thailand. It has facilities in the United States (including Puerto Rico), the Dominican Republic and Spain. Thailands 105 variety won the competition. China is by far the largest rice producer in the world. www.goya.com. When the 1950s brought the Cubans and the 1960s the Dominicans, Unanue added black beans, guava paste and coconut--and distribution across the East. According to the association, Thailands jasmine rice 105 varietys success in the competition is likely to increase the countrys global market share. [5] The family had originally opened a small store called "Unanue and Sons" in 1922; however, it was converted to wholesale in the mid 1930s. As they have grown and expanded, opening new facilities around the country and the world, they've thought critically about how to reduce their carbon impact. "If Goya or any other Latin-American brand is able to penetrate into the non-Hispanic consumer market, it will be really easy for them to double in size," says Nacho Hernandez of online specialty Latino retailer MexGrocer.com. According to a 2011 Cision PR Newswire press release, Goya Foods representatives traveled to the White House where the company's chief executive officer, Robert Unanue, was given the honor of introducing President Barack Obama at a reception that was held in celebration of Hispanic Heritage Month. Agriculture plays a key role in Missouri's history, economy, and way of life. Rice production and processing are estimated to generate about $200 million in revenue each year. Goya Spanish Rice Mix - Lot of 3 Boxes - 7 Oz Each (Mexican Rice Chicken Flavor) 5.0 5.0 out of 5 stars (2) $23.00 $ 23. Who could've imagined that beans would become politicized, driving purchases based on political party? In fact, Americans eat more than 20 pounds of rice per year, via Food and Wine. Don Prudencio Unanue, an immigrant from Spain who came to Puerto Rico in 1936, opened Goya on Duane Street in Lower Manhattan in 1936 as a small store with his wife Carolina. Joseph A. Unanue and Andy Unanue are both related to the family. Since its inception in 1983, the company has grown to become one of the countrys largest producers of packaged foods, with products available in over 30 states. Organic certification means that this product was not made with synthetic pesticides and fertilizers, and it was not made with genetically engineered ingredients. In 2019 farmers in the state harvested approximately 1,126,000 acres; averaging a yield of 7,480 pounds per acre. Currently, 90% of rice comes from Asia, and the remaining 10% comes from Europe, America, and Australia. You can make something new out of leftover brown rice for breakfast. The processing of rice crops also plays an important role in the local economy. Despite copious research, it's not clear why the cover of this Latina magazine earned its place on the hallowed halls of Goya, but clearly someone is a fan. $5.60 ($0.07/oz) Icon details. The leading rice-growing states in the United States are Arkansas, California, Louisana, Missouri, Texas, and Mississippi. According to Forbes, Goya Foods, which is headquartered in Jersey City, New Jersey, had a sales of $1.5 billion in 2015. In 2005, Goya launched a 10-year strategic plan and invested $500 million in a global expansion, designed to reach new consumers and strengthen the Goya brand worldwide. And that was in 2016 certainly, the insults have racked up in the years since. Family Pack. While Goya is the strongest brand along the Eastern seaboard, it has challengers in American West, where Mexican companies have moved north of the border for a piece of the American market. Bamboo rice, which is technically the seeds of a dying bamboo and not a grain, is produced in countries like Myanmar, China, and India where bamboos grow in abundance. To cook, use a piece ofbitter melon. Brown rice is an extremely versatile and adaptable crop that can be grown in nearly any type of soil and climate zone in India. In addition to Jasmine rice and basmati rice recipes, it adds a hint of flavor. Goya Foods was founded in 1936 when Don Prudencio and Carolina Unanue, immigrants from Spain, by way of Puerto Rico, saw a potential market for selling Latin foods in the New York and New Jersey region. Goya Canilla rice is a brand of rice that is grown in America. First Lady Michelle Obama stated, "Everything that Goya is doing from the MiPlato posters and pamphlets to cookbooks and recipes centers around the idea that we parents can make simple changes to help their children lead healthier lives." Serve flavorful Goya Medium Grain Rice as a side dish at your next meal. Hispanic-owned companies control the vast majority of the food industry in the United States, and Goya Foods is the largest. Black rice is produced mainly by China and India. Since wild rice comes from aquatic grass, wild rice naturally grows in the shallow waters of the lakes in northern and central Minnesota. In Mexico, rice is produced mainly in Nayarit, Sinaloa, Michoacn, Morelos, Campeche, Tabasco, and Veracruz, which are in the Northwest, Southcentral, and Southeast regions. Have a look at our related articles to discover what Calrose rice is, what yellow rice is, and what Mexican rice is. Oregon produces wild rice, which isnt technically a grain, but a seed. New ads show an African-American mother stirring Goya yellow rice and a blonde, blue-eyed mom seasoning chicken with adobo. You can make a delicious rice stew with shrimp and sausage, which is intensely flavored. Goya Canilla Extra Long Grain Enriched Rice 3 lb $3.58 ($0.08/oz) Icon details Product description A favorite for generations and a staple in the Hispanic diet, Canilla Extra Long Grain is known for its quality and its role as a "must-have" for many classic meals. Product description. To increase your chances of success, it is best to buy organic long-grain brown rice. OZ., Single Bottle, Vigo Authentic Saffron Yellow Rice, Low Fat, 10oz (Yellow Rice, Pack of 1), 365 by Whole Foods Market, Rice White Long Grain Enriched, 80 Ounce, Goya Golden Canilla Parboiled Long Grain Rice, 20 Pound, Goya Foods Coconut Rice Mix, 7 Ounce (Pack of 12), Goya Sazn Seasoning With Azafran, 1.41 Oz, Goya Foods Canilla Extra Long Grain White Rice, 20 Pound (Pack of 1), Vigo Authentic Red Beans & Rice, Low Fat, 8oz (Red Beans & Rice, Pack of 1), Goya Foods Rice Primavera Mix, 7 Ounce (Pack of 12), Goya Foods Louisiana Style Jambalaya Rice Mix, 7 Ounce (Pack of 12), Goya Foods Canilla Extra Long Grain White Rice, 20 Pound, Goya Foods Rice and Pinto Beans, 8-Ounce (Pack of 24), Pepsi Soda, Mini Cans, 7.5 Ounce (Pack of 10), Goya Foods Sazn Seasoning with Coriander & Annatto, 1.41 Ounce, Goya Canilla Enriched Extra Long Grain Rice, 5.0 LB, Arroz Enriquecido de Grano Extra Largo, 2.27Kg, Goya Seasoned Rice and Red Beans Mix, 7 Ounce, Goya Foods Natural Long Grain Brown Rice, 2 Pound (Pack of 14), RiceSelect Arborio Rice for Italian Risotto, Premium Gluten Free Rice, Non-GMO, 32 Ounce Jar. As such, it is countries like Vietnam, India, Thailand, and the Philippines that cultivate rice crops. Your recently viewed items and featured recommendations, PASTA RONI Quaker Rice a Roni Cups Individual Cup, 3-Flavor Variety Pack, 2.25 Oz, 12 count (Pack of 1), Rice a Roni Cheesy Cups, 3-Flavor Variety Pack, 2.25 Oz (Pack of 12), Rice A Roni Heat & Eat Rice, Spicy Spanish, (8 Pack), Goya Yellow Rice Mix Multipack, 7 Ounce (Pack of 3), Goya Foods Yellow Rice Mix Multipack, 3 - 7 Ounce Packs (Pack of 8), Success Boil-in-Bag Rice, White Rice, Quick and Easy Rice Meals, 14-Ounce Box, Goya Foods Jasmine Rice, 5 Pound (Pack of 8), Goya Spanish Rice Mix - Lot of 3 Boxes - 7 Oz Each (Mexican Rice Chicken Flavor), Goya Foods Enriched Medium Grain Rice, 1 Pound (Pack of 30), 16-Ounce, Goya Foods Enriched Medium Grain Rice, 20 Pound (Pack of 1), Goya Foods Authentic Style Rice Pilaf Mix, 7 Ounce (Pack of 12), Goya Rice & Pigeon Peas 7oz Arroz con Gandules (2 Pack), Goya Congri, Cuban Style. '", Of course, because the world of politics is unbelievably polarized, as soon as many Hispanic Americans and Democratic politicians, like Representative Alexandria Ocasio-Cortez, started calling for a boycott, Republicans immediately responded with a #BuyGoya campaign to support the brand. This demonstrates the enormous popularity of Hispanic products in the United States, as well as the importance of companies like Goya that are committed to serving a wide range of customers. There are many Hispanic foods available from Goya Foods, including Latin American, Spanish, Puerto Rican, Cuban, Mexican, and other food items. When white rice is replaced with brown rice, all of the good stuff, such as the healthy bran and germ, is retained. In 2006, Forbes ranked Goya 355th on its list of the largest private companies in the United States. It is under third-generation ownership of the Spanish-American Unanue family, and is headquartered in Jersey City, New Jersey. As such, rice can be partially submerged in water and partially exposed to the surface. Goya rice being packed for distribution at the company's Secaucus, New Jersey, factory in 2013. North Americas shallow freshwater marshes. In the southern United States, serving them on New Year's Day is thought to bring prosperity . According to the company's website, Goya started by selling authentic Spanish products, including olives, olive oil, and (of course) sardines, from a storefront on Duane Street in Lower Manhattan. Despite making the conscious decision to begin marketing specifically to non-Latinos (while also continuing to market to its Hispanic base), Goya Foods has never lost sight of the important role they play within the Hispanic community.